Pancitos is a product from the Bimbo brand, a brioche-style bread with slight sweetness, designed for family consumption. It is especially recommended for snack time or lunchboxes.

To introduce this new product in Argentina, we created a graphic campaign and digital content showcasing different moments and situations where Pancitos are deliciously tasted.

We produced OOH advertising, POP materials, banners, stop motion videos, and various printed materials, as well as content and formats for social media and web portals.
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Pancitos es un producto de la marca Bimbo, tipo brioche, con un toque dulce pensados para el consumo familiar, especialmente para el momento de snack o para armar la lunchera.

Para presentar esta novedad en Argentina, creamos una campaña gráfica y contenidos para digital en los que transmitimos diferentes momentos y situaciones en que los Pancitos son disfrutados.

Realizamos vía pública, material POP, banners, stop motion y diferentes tipos de impresos, contenidos y formatos para redes sociales y portales web.

CREDITS